Marketing PLAN OTC
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Firma Business Description: Etablissement Delhaize Freres Cie Le Lion SA(GROUPE DELAIZE). The Group's principal activity is the operation of food supermarkets. As of 31-Dec-2006, the Group had a network of 2,705 stores, specializing in the self-service sale of food products and daily items. In Belgium and Luxembourg the Group operates through Delhaize "Le Lion" supermarkets, Delhaize 2 and Delhaize City stores, Di, Tom & Co, Caddy-Home and AD Delhaize and Superette stores. In the United States, the Group operates through Delhaize America under the trade names Food Lion, Kash n' Karry and Save n' Pack and through Super Discount Markets which runs the Cub Foods and Save-A-Lot stores. In Greece the Group operates through Alfa-Beta, in the Czech Republic and Slovakia it operates through Delvita and Sama and in France it operates under the trade names Stoc and Marche Plus. In Asia, the Group operates in Thailand, Indonesia and Singapore.
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